Sparked
The tailored development programme for Client Services brilliance
Sparked
The tailored development programme for Client Services brilliance
Developing confident, commercially minded account handlers who deliver consistent, brilliant client experiences setting the agency up to deliver legendary work
A tailored, insight-led development programme that strengthens your people, your processes and your performance.
Designed for agencies who are tired of firefighting and ready to build a Client Services function that runs with clarity, confidence and commercial impact.
Why agencies need Sparked
If your Client Services team is stretched, reactive and drowning in competing demands, the whole agency feels it
Poor briefs, last-minute curveballs, clients bypassing process, mismatched expectations, internal friction. None of this comes from lack of effort.
Your team is doing their very best under enormous pressure.
When Client Services is wobbling, three things happen:
Clients get inconsistent experiences
Teams become stressed and the quality of work suffers
Leaders end up fixing fires instead of driving growth
And when this continues, it gets expensive.
Culture suffers. Retention drops. Profitability erodes. Client trust weakens.
Sparked exists to stabilise the day to day and build capability where it matters most.
Not as a nice to have.
As a strategic intervention.
Who’s it for?
Account handlers who are capable of far more than they realise
Sparked is built for agencies who want to develop confident, commercially minded:
Account Executives
Account Managers
New Senior Account Managers
Specialists who handle clients without formal Client Services training
It gives people the clarity, tools and confidence they rarely get internally.
Structured development for Client Services teams at every size
Small teams (1 to 5): structure, confidence, clarity and leadership relief
Growing teams (6 to 14): consistent ways of working, commercial confidence and stronger collaboration
Larger functions (15+): scalable pathways, manager-enabled coaching and unified service standards
Wherever your team sits, Sparked meets them where they are and strengthens the capabilities that drive performance.
How Sparked works
A twelve-month, insight-led growth journey tailored to your agency
Sparked is not off the shelf and it is not theory.
It is a personalised development framework that grows with your agency, your people and your goals.
Your team grows in confidence and capability without increasing chaos in the day to day.
We learn from three perspectives to gather insight that shapes a personalised development journey that starts exactly where the biggest uplift will come.
Leadership
Line managers
Individuals
We focus on the six areas that truly impact all agencies
Monthly learning, reflection and real-world discussions with peers
Two 1:1 mentoring sessions to deep dive into the individuals strengths, stuck points and live challenges
Implementation time, built in breathing room to practise and embed learning
A safe, peer to peer community space for questions, wins and support throughout the programme
What agencies typically see
Confidence rises. Ownership grows. Collaboration strengthens. The difference can be felt across the agency and with clients.
Leaders tell us they’ve seen:
More confident client conversations
Clearer project ownership
Stronger internal collaboration
Better boundaries and expectations
Improved commercial awareness
A calmer, more consistent team
A fast lift in culture and morale
“I watched them return from their session with a lightness in their step. Sometimes hearing from someone external that they are brilliant lands far deeper than internal praise.”
— Claire James, CSD and Deputy MD at Skout PR
Your investment
Your investment
Investment is £250 per person, per month.
We’ll shape the right package around your team size and the level of support that will make the biggest difference.
Your time investment:
Individuals
Time needed: 1-2 hours per week
What they do: self-paced study, live sessions, practice, reflection
Support provided: templates, toolkits, prompts and community
Line managers
Time needed: 30 to 45 minutes per month
What they do: light-touch check ins and guided conversations
Support provided: manager toolkits, monthly updates, midpoint insight
Leadership sponsor
Time needed: onboarding, midpoint review and wrap up
What they do: reinforce direction, unlock barriers, celebrate progress
Support provided: insight summaries, progress themes, recommended actions
Sparked fits around busy Client Services teams without affecting billable work.
Let’s start with a conversation
Ready to strengthen your Client Services team without adding pressure or complexity?
Why agencies choose Blueberry Spark
Agencies don’t struggle because their people aren’t capable.
They struggle because firefighting has quietly taken over.
When everything feels urgent, Client Services becomes harder than it should be. Teams are pulled in too many directions, leaders are dragged into the detail, and there’s no breathing space to reset how things could work.
Blueberry Spark exists to help agencies break that cycle.
We support you to put Client Services back where it belongs, right at the centre, with clear expectations, practical tools and the confidence to lead client relationships well.
This isn’t about adding pressure.
It’s about removing it, together, with the right support alongside you.
Ready for a calmer, more confident and commercially minded Client Services team?
Ready for a calmer, more confident and commercially minded Client Services team?
Let’s talk through your challenges and identify the quickest way to strengthen your Client Services function.
Prefer to explore further?
Take the Sparked Client Services Performance Scorecard and discover exactly where your biggest opportunities lie.