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Foundations and Flow Review

Foundations and Flow Review

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Foundations and Flow Review

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Account management development for creative, digital and marketing agencies

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Whether you’re exploring support, curious about partnering, or working in client services and feeling a bit tangled, this is a space to start unravelling the chaos together

Sometimes the best conversations don’t happen in meeting rooms… they happen on pavements.

I spent yesterday with the brilliant Skout PR account management team, walking the streets of Macclesfield and getting stuck into the kind of hone

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Over the past few days, I’ve talked a lot about firefighting, underperforming teams, and the chaos that creeps in when account management isn’t properly supported.

So let’s talk about what actually changes that.

Because it’s

If you walked into your agency tomorrow as a client, what would you feel?

Would you sense calm confidence and clarity, or the quiet hum of panic that everyone’s pretending not to hear?

Because clients can tell.
They always can.

The energy of

If you added up all the time you spend untangling project confusion, smoothing client issues, or triple-checking work before it goes out… how many hours a week would you get back if your team just got it right first time?

(Go on, have a guess

I’ve lost count of how many agency leaders have told me,

“They’re great with clients, they just don’t seem to get it.”

Here’s the thing.
Account management isn’t instinct. It’s a skill and a craft.

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