Most agencies lose clients because of gaps in client service
If your agency’s client retention, NPS, or profitability isn’t where it should be, the answer usually lies in your client service and account management function.
You're just losing the difference somewhere in your client management.
management
Reclaiming the lost art of account
Most agencies lose clients because of gaps in client service
If your agency’s client retention, NPS, or profitability isn’t where it should be, the answer usually lies in your client service and account management teams.
Agencies with strong client service and account management retain up to 82% of clients, while others see churn rates as high as 25%¹
✱ We make account management profitable
✱ We make account management profitable
Blueberry Spark is your agency’s profit partner, helping creative, digital, PR, and marketing agencies stop leaving money on the table through smarter account management.
We turn client service and account management into a commercial discipline that reduces client churn, improves retention, and boosts profitability.
The result?
Better outcomes for your clients, your agency, and your team.
Are you seeing any of this?
Profitability feels unpredictable, even when your work is strong
Leadership is pulled into day-to-day client issues, leaving little time for growth or strategy
Client churn is creeping up, despite delivering great creative or digital work
Account managers lack confidence or clarity in their roles, unsure what “good” looks like
Too much time is spent reacting to problems, not enough on proactive client care
You’re working hard, but not seeing the results you want. Whether that’s retention, growth, or team wellbeing
Clients are asking for more, but don’t always see the value in what you deliver
Team morale is dipping as pressure mounts and plates keep spinning
Revenue growth is stalling, even with a healthy pipeline
Spot the signs
If any of this sounds familiar, you’re not alone.
These are common challenges for agencies, and they’re all fixable with the right support.
Take our free Client Health Check to get instant insight into your client service strengths and gaps.
Not sure where your agency stands?
What’s holding your agency back?
We get under the skin of your agency to diagnose what’s really going on. Whether it’s skills gaps, low confidence, lack of clarity around what good looks like, or simply too many plates spinning at once, we help you pinpoint the issues that are costing you time, money, and clients.
What Blueberry Spark does
We help agency leaders stop the profit leaking out of their existing client relationships - without adding to the workload, hiring more people, or chasing more new business.
Bespoke client service training and account management development
Practical strategies to reduce client churn and increase retention
Proven methods to improve NPS, client satisfaction, and agency profitability
Unlocking leadership time for new business and growth
Building teams that deliver consistently, profitably, and with confidence
This is not soft skills training
It's a commercial investment with a direct return on your most important accounts
The Blueberry Spark method
We don’t guess. We unearth, build, and embed, so your agency gets real, lasting results.
Unearth
We find out what’s actually happening inside your client management function, not just what leadership suspects or the team believes.
This uncovers hidden profit leaks and the real challenges that firefighting keeps everyone too close to see.
We surface both the uncomfortable bits and the genuine opportunities.
Build
With the reality clear, we build a roadmap specific to your agency, not a generic best-practice framework.
This roadmap focuses on three outcomes:
increased profitability,
stronger team wellbeing
improved client retention
Embed
We turn the roadmap into reality.
New practices are embedded into how your agency works, your account management team is developed and supported, and your senior leaders are equipped to lead with clarity and confidence.
The result? A shift from firefighting to a client management function that drives commercial growth, retains people, and keeps clients coming back.
Ready to see what’s possible?
Start the conversation to find out how much your client service is really costing you, and what you could achieve with the right support.
¹ UTTL What Clients Think 2024-25; Brilliant Agency-Client Benchmark Report 2025