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Blueberry Spark - reclaiming the lost art of account management
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Blueberry Spark - reclaiming the lost art of account management
Blueberry Spark - reclaiming the lost art of account management
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Firefighting vs forward thinking, why your team can’t seem to get ahead
Sally Stevens 16/11/2025 Sally Stevens 16/11/2025

Firefighting vs forward thinking, why your team can’t seem to get ahead

A behind the scenes look at why agency account handlers are constantly firefighting, how it’s quietly draining your agency’s culture, quality and profitability, and the simple shifts that can finally break the cycle.

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View fullsize Sometimes the best conversations don’t happen in meeting rooms… they happen on pavements.

I spent yesterday with the brilliant Skout PR account management team, walking the streets of Macclesfield and getting stuck into the kind of hone
View fullsize
View fullsize Over the past few days, I’ve talked a lot about firefighting, underperforming teams, and the chaos that creeps in when account management isn’t properly supported.

So let’s talk about what actually changes that.

Because it’s
View fullsize If you walked into your agency tomorrow as a client, what would you feel?

Would you sense calm confidence and clarity, or the quiet hum of panic that everyone’s pretending not to hear?

Because clients can tell.
They always can.

The energy of
View fullsize If you added up all the time you spend untangling project confusion, smoothing client issues, or triple-checking work before it goes out… how many hours a week would you get back if your team just got it right first time?

(Go on, have a guess
View fullsize I’ve lost count of how many agency leaders have told me,

“They’re great with clients, they just don’t seem to get it.”

Here’s the thing.
Account management isn’t instinct. It’s a skill and a craft.

Y

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